Blog

Getting Her Attention

Developing a social media marketing strategy may not be rocket science, but it’s not exactly easy, either. Marketers are often confused by how to start a marketing strategy and what types of goals and objectives to include. Every marketing strategy is unique, but creating one follows the same format. Here’s how to ensure that your

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Social Media…How’s that working for you?

Are you looking to get more action from your fans and followers on social media? Having a presence on social networks is fun and rewarding, but if you aren’t getting the engagement and conversions you had hoped for, you can end up feeling frustrated. Fortunately, there are things you can do to increase interaction between

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Mobile Compliance – come on in the water is fine.

Did you ever imagine that there would be a time where you could be punished if your website wasn’t mobile friendly? Well, think again, because that time is here. If your site is not optimized for smartphones and tablets, then you’re not in compliance with Google’s Mobile Optimization Guidelines, and you may see a drop

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LinkedIn’s new look can be positive.

In an effort to get more people to sign up for paid, premium tiers and linger on the site longer, LinkedIn has updated its profiles for Premium users with bigger pictures, expanded data and more features for being found on the site. While the look is certainly refreshing, most can’t help but notice that the

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LinkedIn For Job Seekers

One of the best times to update your LinkedIn profile is when you are already happily employed. We recommend keeping your profile “dream job” ready because you never know when a recruiter from a company you would love to work for could be looking for someone like you. The stronger your presence on LinkedIn, the

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Social Selling: B2B on LinkedIn

If you work in sales, you should know the world’s largest professional social network is one of your most important resources. People are starting to realize the social media sales game is changing, and LinkedIn is one of the biggest reasons why. Social selling is a tool that all B2B sales pro’s should be using

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Why Responsive Design Is The Responsible Thing To Do

As the demand for mobile devices increases, so does the need for mobile-friendly websites. So, when asking yourself whether or not your website should be mobile friendly, the answer should clearly be ‘yes.’ You have two options: a dedicated mobile website or responsive web design. Dedicated Mobile Site – A dedicated site is built specifically

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Websites Can’t Be Built Overnight. But What’s A Reasonable Time Frame?

If you’ve ever had a website built, you know how frustrating it can be to play the waiting game. Even if you don’t ask for anything fancy, it still takes several weeks to sometimes months before your site is up and running. While it’s understandable that websites can’t be built overnight, what is a reasonable

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Don’t Spread Yourself Too Thin: Why You Don’t Need To Be On Every Social Network

Facebook. Twitter. LinkedIn. Instagram. How many of these social networks does your business belong to? Perhaps the greatest myth to social media is that businesses need to have a strong presence on each channel. Not only will this make you crazy, but also it feels like social media is more of an obligation rather than

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Do Hashtags Really Have a Purpose?

Don’t lie. You’ve seen that friend (or maybe you ARE that friend) who captions their photo with a dozen hashtags. You chuckle. Hashtags are funny. #Whoops. #IMeantFunny. But do hashtags really have a purpose? Can they make a difference for the brands that use them? The answer: Yes. There have been many successful marketing campaigns

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