Monthly Archives: April 2014

Don’t Spread Yourself Too Thin: Why You Don’t Need To Be On Every Social Network

Facebook. Twitter. LinkedIn. Instagram. How many of these social networks does your business belong to? Perhaps the greatest myth to social media is that businesses need to have a strong presence on each channel. Not only will this make you crazy, but also it feels like social media is more of an obligation rather than

Read More

Do Hashtags Really Have a Purpose?

Don’t lie. You’ve seen that friend (or maybe you ARE that friend) who captions their photo with a dozen hashtags. You chuckle. Hashtags are funny. #Whoops. #IMeantFunny. But do hashtags really have a purpose? Can they make a difference for the brands that use them? The answer: Yes. There have been many successful marketing campaigns

Read More