Blog

LinkedIn: The Content Marketing Strategy Most People Miss.

  Content marketing is a crucial component in attracting a new audience.  Whether it’s with an eBook (download our eBook on eBooks here), a whitepaper, a webinar, or a compilation of case studies, businesses are competing to educate and inform their prospects.  Content needs to be consumable and digestible.  More so, it needs to be

Read More

Getting Her Attention

Developing a social media marketing strategy may not be rocket science, but it’s not exactly easy, either. Marketers are often confused by how to start a marketing strategy and what types of goals and objectives to include. Every marketing strategy is unique, but creating one follows the same format. Here’s how to ensure that your

Read More

Social Media…How’s that working for you?

Are you looking to get more action from your fans and followers on social media? Having a presence on social networks is fun and rewarding, but if you aren’t getting the engagement and conversions you had hoped for, you can end up feeling frustrated. Fortunately, there are things you can do to increase interaction between

Read More

Mobile Compliance – come on in the water is fine.

Did you ever imagine that there would be a time where you could be punished if your website wasn’t mobile friendly? Well, think again, because that time is here. If your site is not optimized for smartphones and tablets, then you’re not in compliance with Google’s Mobile Optimization Guidelines, and you may see a drop

Read More

LinkedIn’s new look can be positive.

In an effort to get more people to sign up for paid, premium tiers and linger on the site longer, LinkedIn has updated its profiles for Premium users with bigger pictures, expanded data and more features for being found on the site. While the look is certainly refreshing, most can’t help but notice that the

Read More

LinkedIn For Job Seekers

One of the best times to update your LinkedIn profile is when you are already happily employed. We recommend keeping your profile “dream job” ready because you never know when a recruiter from a company you would love to work for could be looking for someone like you. The stronger your presence on LinkedIn, the

Read More

Social Selling: B2B on LinkedIn

If you work in sales, you should know the world’s largest professional social network is one of your most important resources. People are starting to realize the social media sales game is changing, and LinkedIn is one of the biggest reasons why. Social selling is a tool that all B2B sales pro’s should be using

Read More

Why Responsive Design Is The Responsible Thing To Do

As the demand for mobile devices increases, so does the need for mobile-friendly websites. So, when asking yourself whether or not your website should be mobile friendly, the answer should clearly be ‘yes.’ You have two options: a dedicated mobile website or responsive web design. Dedicated Mobile Site – A dedicated site is built specifically

Read More

Websites Can’t Be Built Overnight. But What’s A Reasonable Time Frame?

If you’ve ever had a website built, you know how frustrating it can be to play the waiting game. Even if you don’t ask for anything fancy, it still takes several weeks to sometimes months before your site is up and running. While it’s understandable that websites can’t be built overnight, what is a reasonable

Read More

Don’t Spread Yourself Too Thin: Why You Don’t Need To Be On Every Social Network

Facebook. Twitter. LinkedIn. Instagram. How many of these social networks does your business belong to? Perhaps the greatest myth to social media is that businesses need to have a strong presence on each channel. Not only will this make you crazy, but also it feels like social media is more of an obligation rather than

Read More