Mobile Compliance – come on in the water is fine.
Did you ever imagine that there would be a time where you could be punished if your website wasn’t mobile friendly? Well, think again, because that time is here. If your site is not optimized for smartphones and tablets, then you’re not in compliance with Google’s Mobile Optimization Guidelines, and you may see a drop in your rankings. Google is trying to put mobile users first, end of story.
Not to mention, not having a mobile-friendly site can also lead to:
- Frustrated or lost customers
- Decreased sales
- Decreased interaction and engagement
- Lower conversion rates
The good news is that this is 100% preventable!
We agree – keeping up with the latest trends is challenging, and it’s hard to know which concepts are worth investing your time and money into. But, when it comes to your site being mobile friendly, this isn’t something worth negotiating.
As a small business owner, you do NOT want to lose a customer to something that is in your control. You want to take every opportunity to bring a customer in and make them a believer of your product or service. Having a mobile optimized site is one of the best ways to guarantee a positive interaction with your brand.
Here are a few statistics to keep in mind going forward.
- 61% of users have a better opinion of brands when they offer a good mobile experience (Latitude)
- 60% of mobile shoppers use their smartphones when in a store, and another 50% on their way to a store (Deloitte Digital)
- Tablet users spend 50% more than PC users (Adobe)
- Nearly 26% of all emails are opened on smartphones, and 10% are opened on tablets (Knotice)
- 61% of users are likely to leave a non mobile-friendly site (Google)
- 67% of users are more likely to buy a product from a mobile-friendly site (Google)
No matter what type of product or service you sell, having a mobile optimized site is essential. People will have more confidence in your brand, be more likely to re-visit your site and look to you as an industry leader. Mobile-friendly sites also allow customers to call your store directly, look up store hours and directions and find product information.
Creating a mobile-friendly site isn’t as challenging as you may think. If your site is new and updated, you can easily convert it into a mobile site. However, if your site needs an update, now is a great time to build a new site from scratch and have it complement a mobile marketing strategy.
Most clients are surprised at just how affordable and simple the switch is, and you have absolutely nothing to lose. In fact, you have everything to gain, including increased traffic, improved search rankings, better brand recognition, boosted sales and ROI and a better relationship with Google. What business wouldn’t want that?