Websites Can’t Be Built Overnight. But What’s A Reasonable Time Frame?


If you’ve ever had a website built, you know how frustrating it can be to play the waiting game. Even if you don’t ask for anything fancy, it still takes several weeks to sometimes months before your site is up and running. While it’s understandable that websites can’t be built overnight, what is a reasonable time frame? You obviously want your website to be as perfect as possible, but you also have a business to run.

One of the most common answers you’ll get when asking how long a website takes to build is, “It depends.” Perhaps you’ve heard it before. While this is true – web development does depend on many factors – it’s not a helpful answer. So, let’s dig right in and talk about a reasonable time frame for small, medium and large websites, on average.

Small Websites: 1-2 Months

These types of sites are simple and lack complicated features like calendars and large inventories of content. They contain around 5 pages and do not have a responsive design (one that works across mobile devices.) They are, however, equipped with basic essentials like content management systems and form integration.

Medium Websites: 2-3 Months

Medium sites have the fundamental basics of small sites, as well as additional content. Some of the content may need to be rewritten or refreshed, which also takes time. Medium sites contain about 15-20 pages and contain CMS and form integrations.

Large Websites: 3-5 Months

These websites contain 30 or more pages, as well as a lot of content. The content may need to be rewritten or updated to meet the needs of the new site. Large websites also have room for more complicated features such as shopping carts and event calendars. Anything that is more involved than this will take longer than six months.

Can I Make the Project Move Along Smoother?

Web owners are often surprised to learn how long web development takes, and they wonder if they can do anything to speed things up. Well, you can, actually. Having content and images chosen and approved is a good way to get things moving right off the bat. When you have to take the time to rewrite content and seek approvals, this adds to the development time.

Also, if you’re working on a tight deadline, split the project into phases. This way, you’re not rushing along the entire project but taking things in phases. This can be helpful if you have a trade show coming up or a new product launching and you want certain parts of the site to look crisp and clean.

The thing to remember is that all web development companies have different timelines, and most timeframes are purely estimates. It could be shorter – or longer – to build your site. By having a good system in place for reviewing content and graphics, you can help move things along faster on your end.

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